Design is Opportunities

Innovation, Strategy and Business


25 August – 10 September 2012
TCDC, Bangkok

Separating science from art and culture entirely has proven to be old-fashioned in today’s competitive world. On the other hand, combining the two not only creates a well-rounded thought process in achieving the best results but also brings about new opportunities for entrepreneurs who want to venture out into global markets and for designers who want to create new things.

“Design” is the middle science between the two sides of knowledge. Therefore, designers or those involved in design are the suitable group of people to transform surrounding sciences into innovation, strategy and business models so that entrepreneurs can use them to create products and services that cater to consumers of various status and tastes. At the same time, such knowledge-based design has an impact not only on an individual level but also on the society at large, as apparent in the shift from analog to digital era.

The “Creativities Unfold, Bangkok 2012″ symposium focuses on the concept “Design is Opportunities: Innovation, Strategy and Business” presented by experienced personnel and experts in combining sciences to devise novel solutions: from an effective strategy for improving an organization in crisis, a successful business model amidst aggressive competition, to a sustainable product that endures over time.


International Symposium


8 – 9 September 2012

Design is Innovation

8 September 2012

Meet designers and experts who have managed and transformed different sciences into
creative innovations and new productions process that have offered new business opportunity
as well as improved quality of life for individuals, communities and countries.

Carlo Ratti

Director, MIT SENSEable City Lab

From Idea to Start Up – the case of the Senseable City Lab at MIT

Birgit Mager

Founder and president, Service Design Network (SDN).

The Value of Service Design

Anuvat Chalermchai

Brand Director, SCG Building Materials Co., Ltd.

Global Brand Positioning by Innovation and Design

Gaggan Anand

Progressive Indian Chef

Creativity and Innovative Restaurant

Design is Strategy and Business

9 September 2012

Learn new ways of design as a business device and strategy to win over the clients from experts who specialise in design management and worldly-wise thinkers who can turn crisis into opportunity.

Dieter Rams

Industrial designer

Design for a More Human Environment

Idris Mootee

CEO, Idea Couture Inc.

Design Thinking as a Strategy for Business Innovation

Adisorn Supawatanakul

Design researcher and Director, Conifer Research

Human – Centered Design (HCD) and the Opportunities for Business, Innovation and Strategy

Morinosuke Kawaguchi

Innovation and competitive strategy consultant, Arthur D. Little, (Japan), Inc.

Subculture-inspired Innovation: Gentle Technology for World Markets


International Workshop

Learn and experiment closely with world-class lecturers


6 – 7, 10 September 2012

Adisorn Supawatanakul

Design researcher and Director, Conifer Research

User-Centered Ideation

Idris Mootee

CEO, Idea Couture Inc.

Applied Design Thinking To Create New Market Opportunities

Birgit Mager

Founder and president, Service Design Network (SDN).

Service Design in Action

Morinosuke Kawaguchi

Innovation and competitive strategy consultant, Arthur D. Little, (Japan), Inc.

Subculture-inspired Product Functions

 

 
CU 2012 Workshop

Creative Space Workshop

Thailand’s leading creative studios and designers come together to introduce new ways of learning by hands-on experience.


25 August – 7 September 2012

Anon Pairot

BAKE FACILITY

Pseudofx

Visual Effects for Life 2

be>our>friend studio

“Making Friend” Workshop for those wanting (strange) friends.

CHAMNI’s EYE STUDIO

If I’m Not A Photographer

Choojai

Choojai Teaching Format

BrandBaker

Design Usability for Digital Consumer Behavior

JWT

JWT’s Planning 3.0: Discovery of the bigger world

Korakot Aromdee

Korakot Open House

Viera by Ragazze

1984 – 2012 Strolling in the fast lane : How we create (attractive) simple thing from (extraordinary) world

Vinai Dithajohn

Bangkok Street Photography Workshop

Phenomena

Advertising is Fun 2: Assistant Director

141

Missing piece of love

a day

From HUMAN RIDE to HUMAN WRITE

Practical Design Studio

No Typing…Only Typesetting

FlynowIII

FlynowIII the Shadow 9th

Propaganda

HAND HEAD HEART

THISSTUDIO

“Bangkok” 3 hrs Exhibition

Smallroom

Jingle 4 Notes in 3 Seconds

Ductstore the design guru

Style Morphing

The SUPPORT Arts and Crafts International Centre of Thailand (SACICT)

Crafts Innovation

Farmgroup

Farm Group Open House

E.A.T & Site-Specific in collaboration with City Research Unit, Faculty of Architecture and Planning, Thammasat University

Envisioning Bangkok 2029

FiF DESIGN Studio

“Design is not a common sense” – business opportunity by design

TNOP

No Artificial Added

MASS UNIVERSE in collaboration with int2

Kraft Werk

Computer Arts Thailand

Designs That Will Change Your Life

Workpoint Entertainment

Creative Art Workshop

HARNN

The Making of Thai Souvenir

KMUTT Learning Square (KLS)

The Secret CODE: User Centered Design

Greyhound

WINDOW DISPLAY, THE EYES OF BRAND

Minibar Royale

Food Curator Workshop

Conscious

Interpret / Create / Communicate

Cadson Demak

Possibility VS Eligibility

Wallpaper*

From Concept to Reality

Apostrophy’s

The City Hacker

Precise Monkey Studio

Illustration Workshop

i-Design

INTO THE BLUE (OCEAN) : MANAGEMENT OF CULTURE , CREATIVITY, DESIGN & INNOVATION (PART 2)

Madame Figaro

Stylist Class

all(zone)

Re-Inventing the Vernacular #2: domestic-meet-publicscape

Sansiri Design Solution Department (DSD)

Decoding the Customer’s DNA with Sansiri DSD

designLAB

WALKING TALKING

Nopawat Likitwong

Cinematic Sound Design