Designing Impact

Building Sustainable Creative Business


18 September – 3 October 2011
TCDC, Bangkok

The world is moving at an ever-accelerating pace. We need to keep on moving to stay ahead.

Join us to delve into the ingenuity of how creativity can be employed to transform the world; from innovative marketing strategies to better ways of life. Discover possibilities that creativity and design have to change the world in sustainable ways.
CU 2011 is themed “Designing Impact: Building sustainable creative business”. It will explain new phenomena on the planet that call for multidisciplinary approach to achieving an assembly of knowledge that will drive for continued consumption. It will explore sustainability of modern products, which usually involve more complicated and extended process of creation, from research of the target group’s environment and behavior to product strategy, production planning, and design that addresses not only functionality but also emotional and sensual appeals, as well as pricing, sales promotion, and transportation. All of these works play their part in the level of impact eventually made to the consumers in their decision making and behavioral change.

Expect to gain comprehensive knowledge and an ultimate learning experience given by leading Thai and international speakers through a variety of events that will center on the rotation of your creative world on sustainability.


International Symposium

Keep pace with the fast changing world in a symposium where knowledge and experiences are shared by world-class creative thinkers


1 – 2 October 2011

Design impacts to the world

1 October 2011

The first-day symposium will feature case studies in research works, businesses, and products that can improve consumer’s quality of life, both physically and emotionally.

Eric Riewer

International Relations Manager, Gobelins

From Passion to Screen

Sanit Wangvichar

Marketing Manager, Red Bull

Constraint Actualises Creativity

Uday Dandavate

Founder and CEO, SonicRim

The Power of Co-creation

Dr. Dennis Hong

Founder, Robotics & Mechanisms Laboratory (RoMeLa), Virginia Tech

From Odin to DARwin: Robot Evolution by Intelligent Design

Chalakorn Panyashom

Vice President Creative Marketing, Workpoint Entertainment PCL.

The Road to Transformation: Entertainment Embracing Culture

Change the World through Design

2 October 2011

Learn the process to gather creative ideas for a synthesis of knowledge that will lead to innovative creation. The discussion will be led by experts in product development consultancy and new-generation entrepreneurs who, through an effective use of modern information technology, have secured a strong foothold amid fierce competition.

Luke Williams

Fellow, Frog Design and author, Disrupt: Think the Unthinkable to Spark Transformation in Your Business

Disruptive Thinking for Innovation

Hideshi Hamaguchi

Director of Strategy, ZIBA Design

Creative Protocal for Innovation

Cameron Sinclair

Co-founder, Architecture for Humanity

Architecture for Humanity

Tyler Brûlé

Founder, Winkreative and Editor–in–chief, Monocle

A Different Type of Conversation


International Workshop

Closely examine creative tricks and work process of world-renowned speaker


30 September, 3 October 2011

30 September 2011

Uday Dandavate

Founder and CEO, SonicRim

Designing with People

Hideshi Hamaguchi

Director of Strategy, ZIBA Design

Creative Process for Innovation

Luke Williams

Fellow, Frog Design and author, Disrupt: Think the Unthinkable to Spark Transformation in Your Business

Strategic thinking for Product & Brand Development


3 September 2011

Professor Simon Collins

Dean of the School of Fashion, Parsons The New School for Design

“Global Trends and Sustainable Fashion…Why Now?” and “Fashion Management”

Thaywin Wannabumrung

Design Director, COTTO
and

Makorn Chaovanich

Managing Director, Cerebrum Design

Crack Da Code


Creative Space Workshop


18 – 29 September 2011

Propaganda

No way out, back against the wall

Cerebrum

Creativity for Financial Freedom

Anon Pairot

Design.Experience.Management

Greyhound

Trend Spotting and Applying

Sretsis

Sretsis Cut & Paste Fashion Workshop

ELLE

Understanding Collection

B.O.R.D

Draw BKK

Color Party

Open House

Jim Thomson House

Becoming the Exhibition: Interpretation and Contextualization of Art Exhibits

E.A.T & Site-Specific

Through the walls and gates – diary of the city, architecture, and life

all(zone)

Re-Inventing the Vernacular

Supermachine Studio

Tomorrow’s City

DBALP

Design Methodology Workshop (DMW)

be>our>friend studio

Going Home

Farmgroup

Printmaking Impact

b | u | g studio

Creative Thinking in Exhibition Design

designLAB

Interpretation Design

Ductstore the Design Guru

DSTGR Collaborative Space

Phenomena

Advertising is Fun!

Third Class Citizen

Indie But Mass

Pen-Ek Ratanaruang

Thai Film “Headshot”

IMAGIMAX

Instant Animation (QUICK)

Pseudofx

Visual Effects for Life

RMA INSTITUTE

Photography design by imagination

nudeJEH

Big Idea to Grow Your Business

Smallroom

Little Big Label

LOVEis

3 A.M. Songwriting Workshop

PORTFOLIOS*NET

Social Media for Creative Artists/ Online Self Promo: How to?

Big Trees

Unfold the Sustainability Thought

a day

a night at a day

i-design

The Management of Culture, Creativity, Design & Innovation

Computer Arts Thailand

Make (Computer Arts) magazine in 8 hours

Raffles International College

Body contouring and shape workshop

Raffles International College

Un–screw it up, How to take off with an impact