Genius of the Place
In search of excellence from within
10 – 14 October 2007
We are living in a flattened world, as Thomas Friedman would have us believe. Emerging technologies have shortened distances. Rapidly growing economies like China, India and Eastern Europe are forcing many nations to re-adjust their policies and re-look the way they are doing things.
Competitive advantages that stemmed entirely out of cheap labour and higher productivity have nearly disappeared. Nations are forced to look deeper into hidden value intrinsic to their cultures.
Creativity & design are gaining importance worldwide with the hope that they will drive socio-economic growth by extracting these hidden values that would help differentiate countries from their competitors.
In CU 2007, the idea of value creation will be furthered explored by moving the debate from the ‘what is’ of value creation to the ‘how’ of value creation. The theme for this year’s event is “Genius of the Place – in search of excellence from within” which hopes to link issues such as the essence of local culture and meaning of a place.
Culture is dynamic and forever evolving over time, which in turn influences the inhabitants of that region. Every place nurtures its people and teaches them how to live, to interact among themselves and with things around them via the physical appearance, social dialogue, its history and each individual as a person. It is these elements that form the Genius Loci, the Genius of the place.
12 – 14 October 2007
12 Octorber 2007
The talks and presentations on this day are dedicated to the essence of strategic thinking in driving organization policies. All four sessions offer important views from four strategic thinkers from all over the world who potentially direct several major brands. They will present their visions regarding how they foresee the creative power and how to aluate the design product or service.
Dr. Rolf Jensen
Chief Imagination Officer (CIO), Dream Company Inc.
M.R. Disnadda Diskul
Secretary-General, Mae Fah Luang Foundation
Mountain Yield Nine-Digit Success
Matteo di Montezemolo
Business Director, Charme investment
Passion & Positioning
Global Design Expert and founder of Red Dot Award
Return on Ideas, Better by Design
13 October 2007
The key speakers on the second day are required to address concepts of how creative thinking can be put into practice. The content will illustrate how several factors contribute to convert creative dreams into a worldwide business of design.
Partner and Art Director, Style-Vision
Exploring how to extract hidden values of local culture and transforming them to global success
Founder, HARN Products
Inspired by Asian Heritage
Creating Inspiration and Stimulating Change within a Community
Managing partner and Creative Director, Lomography
Managing partner, Lomography
Lomography: Community Business
Genius Loci and Design
14 October 2007
The last day of symposium devotes to several aspects of Design in relationship to the meaning of “Genius of the Place”. Each designer’s presentation will show how ideas have emerged out of his “self” and his awareness of the influences from a place.
Founder, Droog Design
Design is About Today
TV commercial director
‘Thainess’ is the Answer
Tragedy as Inspiration
Stefan Sagmeister’s Approach to Graphic design
11 October 2007
An open opportunity for Thai design figures to participate and learn from the masters as well as allow for freshness of perspective emerging from different social/cultural backgrounds.
Touching Someone’s Heart with Design
Project Director, blulg studio
Objects in mirror are closer than they appear
Design adviser, TCDC Resource Center
Sussing out your REAL customer needs…
11 October 2007
Crafting the New Economy by Creativity
Understand the value of the ‘Creative Economy’ and how to use creativity to enhance Thailand’s competitive advantage.
The emergence of India and China as the IT and manufacturing factories to the world has begun to erode the competitive advantage stemming out of cheap labour and greater productivity which fuelled the growth of the Thai economy in the last three decades.
In the 21st century, knowledge is the fundamental capital for wealth generation for nations and many advanced countries having realised this are gearing their national policies to adjust to that reality. Having knowledge alone is not the key to wealth generation; the other key is the individual creativity of people, groups and communities and how they utilise that knowledge in an innovative and creative manner.
Like the ‘Knowledge Economy’, ‘Creative Economy’ has emerged as a metaphor to understand, gauge and create the shift in the primary means of wealth creation. More and more people are participating in the Creative Economy and unlike the previous ‘economies’ the prime characteristic of this new economy is the open and democratic participation of creative individuals.
Thailand Creative & Design Center as a government agency promoting design and creativity, is planning to organise a one day seminar “Crafting the New Economy by Creativity” with the sole aim of helping the policy makers, government agencies and the general audience to better understand the value of the ‘Creative Economy’.
Co-Director, Burns and Owen Partnership Ltd.
The Creative Economy: Growth & Challenges
Head of British Council’s Creative Industries Unit
Policy in action in the creative economy: the mechanics of policy implementation through government agencies
Partner in Kan & Lau Design Consultants
Creative Industries: Between China & Hong Kong
Dr. Arkhom Termpittayapaisith
Deputy Secretary General Office of the National Economic and Social Development Board
Creativity and Economic Development in Thailand
Design Education Seminar
In_formal: Design Education Forum, 2007
10 October 2007
“In_formal: Design Education Forum, 2007″, is set to be an open stage where facts are delivered, problems can be raised and solutions may possibly be suggested from various sources.
The theme of In_formal 2007 is “Design Education Shapes Society, Society Shapes Design Education”. The discussion will address the context that surrounds the area of design in Thailand. Instead of having teachers and designers discuss about their views, this forum will offer outside-in perspectives. The seminar panel consists of 4 experts from 4 different fields – a historian, a social scientist, a political economist, and a mass communication professor. Design academia, design journalists, design students, and practicing designers are in fact the audience. “In_formal” hopes that in the long run it could bring about changes and strengthen the education of design in Thailand.
Assc. Prof. Dr. Thanet Aphornsuvan
Lecturer at Department of History, Faculty of Liberal Arts, Thammasat University
Perspectives on History and Culture
Instructor, Faculty of Political Science, Thammasat University
Perspectives on society, culture and art
Associate Director of Institute of Asian Studies, Chulalongkorn University
Perspectives on Political Economics and International Relations
Assc. Prof. Dr. Ubonrat Siriyuwasak
Lecturer at Department of Mass Communication, Faculty of Communication Arts, Chulalongkorn University
Perspectives on Mass Communication and Culture
Open Discussion on “Design Education Shapes Society”
The audience can exchange opinions and ideas, or even questions back to the panelists.
Name Card Festival
Expand Your Network
12 – 14 October 2007
As building networks and sharing ideas are the essential parts of any symposium, name card walls for interested agencies and companies that are connected to the creative & design business are provided. This is a meeting place for manufacturers, designers, merchandisers and investors via TCDC connection.