IF…

Defining the Future


1 – 31 August 2014

 

eBook : CU 2014 “IF… Defining the future”

Download

WHAT IF…
Open up a world of possibilities and opportunities

No one knows the future, but that does not mean we cannot design it.

“What if…” raises new questions that challenge what is going on today, based on an understanding of what went by in the past—in social, cultural or technological aspects, and open up new possibilities that lead to a better living quality and business opportunity.

Cast your mind back ten years ago when the internet was still tied to desktop computer. It was questions such as “What if the internet can be mobile?” that sparked new possibilities and let us now go online via mobile phones from anywhere at any time.

“What If…” is therefore, used by thinkers and designers as the starting tool to define a hypothesis in order to find solutions and develop products or services that best satisfy user needs.
“But raising questions without the frame of knowledge is no different than trying to find a needle in a haystack.

CU 2014 “IF… Defining the Future” brings together the future analysts who play leading roles in the world of changes. And the change is happening so fast, in so many facets: from the way nature is evolving from human impact on our planet, to the relation between people, technology and space, or how insights can be gained from consumer behaviour to find out the underlying needs. Nine pioneering thinkers will share what is happening now and what are the possibilities, probabilities and potential of tomorrow. Their visions will provoke you to raise questions, analyse information and be prepared to build a better life, as well as open your perspective to future business opportunities.


INTERNATIONAL SYMPOSIUM

9 visionaries will inspire you to question the present and create a better future.


30 – 31 August 2014
Gallery 2, TCDC

30 August 2014

Patricia Moore

President and founder of MooreDesign Associates LCC

What If We Designed Our Future Today?

Jinhyun Jeon

Founder of Studio Jinhyun Jeon

What If Tableware Becomes Extensions of Our Senses?

Koichiro Tanaka

Founder and a creative director of Projector

What If Everything You Do Was Led by a Story?

Daan Roosegaarde

Founder of Studio Roosegarde

What If the Road Could Talk?

Jan Chipchase

Founder of Studio D Radiodurans

What If You Could Take the Studio Out of the Studio?

31 August 2014

Edward Barber, OBE

Co-founder of Barber Osgerby

What If You Could Design Anything?

Krating Poonpol

CEO and founder of Disrupt University

What If Thailand Ran Like a Startup?

Koert van Mensvoort

Director of the Next Nature Network

What If Technology Becomes Nature?

Patrick Waterhouse

Editor-in-chief of COLORS Magazine

What If You Could See What I Think?


INTERNATIONAL WORKSHOP

Get a hands-on experience with international experts.


28 – 29 AUGUST 2014
Auditorium, TCDC

Patricia Moore

President and founder of MooreDesign Associates LCC

The FUTURE by DESIGN: Inclusivity by Design = Design for All

Jan Chipchase

Founder of Studio D Radiodurans

Design for the 99%

Krating Poonpol

CEO and founder of Disrupt University

Basic Lean Startup

 

 

CREATIVE BUSINESS LAB

A great chance to learn directly from 15 Thai creative industry experts. The intensive workshops will show you the trouble shooting tools used in creative businesses in 3 aspects:
• Business Workshop
• Manufacturing and Materials Workshop
• Design Research Workshop


1 – 29 August 2014

Cave

Khok Hua Kid : Creatsinessn

Kalaya Kovidvisith and Chutayaves Sinthupan

Fund me to the moon

Apiradee Tantivejakul

Secret Formula for Managing Successful Retail Business

Think Beyond

From Dreams to Reality, From Passion to Products

Siam Piwat

Entering Retail 101: Department Store/ Multi-brand

Material Conexion Bangkok

Plastic for Life: Food Packaging

FabCafe Bangkok

Missing Piece

CREATIVE PRINTING ENTERPRISE

Scratch Where It Itches

C.G.S.(Thailand)

Packaging Revolution

Industrial Design Innovation Center, Chulalongkorn University

From Design to Car Accessories Production Technology

TCDC Service Design Team

Service Design: Service is a new weapon

Teak Research

How your business can adopt to today’s Thai lifestyle?

Sal Forest

Research for larger design impact

Pisate Virangkabutra and Jeff Hamilton

Do or die: Creative methodologies for business survival

Cotto

Trend spotting 2016


eBook CU 2014

“IF… Defining the future”


No one knows the future, but that does not mean we cannot design it.

“What if…” raises new questions that challenge what is going on today, based on an understanding of what went by in the past – in social, cultural or technological aspects – and open up new possibilities that lead to a better living quality and business opportunity.

Cast your mind back ten years ago when the Internet was still tied to desktop computer. It was questions such as “What if the Internet can be mobile?” that sparked new possibilities and let us now go online via mobile phones from anywhere at any time.

“What If…” is, therefore, used by thinkers and designers as the starting tool to define a hypothesis in order to find solutions and develop products or services that best satisfy user needs. But raising questions without the frame of knowledge is no different than trying to find a needle in a haystack.

Free!

Download in PDF version : Thai / English

or download via the application TCDC Digital Resource for Android and IOS


VDO CU 2014

“IF… Defining the future”

What If You Could Take the Studio Out of the Studio?



What If Time, Date, Weather and People are All Connected to Give a Pleasant Wake up Alarm Experience?



What If the Road Could Talk?



What If Technology Becomes Nature?



What If Tableware Becomes Extensions of Our Senses?



What If Thailand Ran Like a Startup?



What If You Could See What I Think?