DESIGN IS OPPORTUNITIES
Innovation, Strategy and Business
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25 August – 10 September 2012
TCDC, Bangkok
CREATIVITIES UNFOLD, BANGKOK 2012
Separating science from art and culture entirely has proven to be old-fashioned in today’s competitive world. On the other hand, combining the two not only creates a well-rounded thought process in achieving the best results but also brings about new opportunities for entrepreneurs who want to venture out into global markets and for designers who want to create new things.
“Design” is the middle science between the two sides of knowledge. Therefore, designers or those involved in design are the suitable group of people to transform surrounding sciences into innovation, strategy and business models so that entrepreneurs can use them to create products and services that cater to consumers of various status and tastes. At the same time, such knowledge-based design has an impact not only on an individual level but also on the society at large, as apparent in the shift from analog to digital era.
The “Creativities Unfold, Bangkok 2012″ symposium focuses on the concept “Design is Opportunities: Innovation, Strategy and Business” presented by experienced personnel and experts in combining sciences to devise novel solutions: from an effective strategy for improving an organization in crisis, a successful business model amidst aggressive competition, to a sustainable product that endures over time.
International symposium
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8 – 9 September 2012
Design is Innovation
8 September 2012
Meet designers and experts who have managed and transformed different sciences into
creative innovations and new productions process that have offered new business opportunity
as well as improved quality of life for individuals, communities and countries.
Carlo Ratti
Director, MIT SENSEable City Lab
From Idea to Start Up – the case of the Senseable City Lab at MIT
Birgit Mager
Founder and president, Service Design Network (SDN).
The Value of Service Design
Anuvat Chalermchai
Brand Director, SCG Building Materials Co., Ltd.
Global Brand Positioning by Innovation and Design
Gaggan Anand
Progressive Indian Chef
Creativity and Innovative Restaurant
Design is Strategy and Business
9 September 2012
Learn new ways of design as a business device and strategy to win over the clients from experts who specialise in design management and worldly-wise thinkers who can turn crisis into opportunity.
Dieter Rams
Industrial designer
Design for a More Human Environment
Idris Mootee
CEO, Idea Couture Inc.
Design Thinking as a Strategy for Business Innovation
Adisorn Supawatanakul
Design researcher and Director, Conifer Research
Human – Centered Design (HCD) and the Opportunities for Business, Innovation and Strategy
Morinosuke Kawaguchi
Innovation and competitive strategy consultant, Arthur D. Little, (Japan), Inc.
Subculture-inspired Innovation: Gentle Technology for World Markets
International Workshop
Learn and experiment closely with world-class lecturers
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6 – 7, 10 September 2012
Adisorn Supawatanakul
Design researcher and Director, Conifer Research
User-Centered Ideation
Idris Mootee
CEO, Idea Couture Inc.
Applied Design Thinking To Create New Market Opportunities
Birgit Mager
Founder and president, Service Design Network (SDN).
Service Design in Action
Morinosuke Kawaguchi
Innovation and competitive strategy consultant, Arthur D. Little, (Japan), Inc.
Subculture-inspired Product Functions
Create Space Workshop
Thailand’s leading creative studios and designers come together to introduce new ways of learning by hands-on experience.
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25 August – 7 September 2012
Anon Pairot
BAKE FACILITY
Pseudofx
Visual Effects for Life 2
be>our>friend studio
“Making Friend” Workshop for those wanting (strange) friends.
CHAMNI’s EYE STUDIO
If I’m Not A Photographer
Choojai
Choojai Teaching Format
BrandBaker
Design Usability for Digital Consumer Behavior
JWT
JWT’s Planning 3.0: Discovery of the bigger world
Korakot Aromdee
Korakot Open House
Viera by Ragazze
1984 – 2012 Strolling in the fast lane : How we create (attractive) simple thing from (extraordinary) world
Vinai Dithajohn
Bangkok Street Photography Workshop
Phenomena
Advertising is Fun 2: Assistant Director
141
Missing piece of love
a day
From HUMAN RIDE to HUMAN WRIT
Practical Design Studio
No Typing… Only Typesetting
FlynowIII
FlynowIII the Shadow 9th
Propaganda
HAND HEAD HEART
THISSTUDIO
“Bangkok” 3 hrs Exhibition
Smallroom
Jingle 4 Notes in 3 Seconds
Ductstore the design guru
Style Morphing
The SUPPORT Arts and Crafts International Centre of Thailand (SACICT)
Crafts Innovation
Farmgroup
Farm Group Open House
E.A.T & Site-Specific in collaboration with City Research Unit, Faculty of Architecture and Planning, Thammasat University
Envisioning Bangkok 2029
FiF DESIGN Studio
“Design is not a common sense” – business opportunity by design
TNOP
No Artificial Added
MASS UNIVERSE in collaboration with int2
Kraft Werk
Computer Arts Thailand
Designs That Will Change Your Life
Workpoint Entertainment
Creative Art Workshop
HARNN
The Making of Thai Souvenir
KMUTT Learning Square (KLS)
The Secret CODE: User Centered Design
Greyhound
WINDOW DISPLAY, THE EYES OF BRAND
Minibar Royale
Food Curator Workshop
Conscious
Interpret / Create / Communicate
Cadson Demak
Possibility VS Eligibility
Wallpaper*
From Concept to Reality
Apostrophy’s
The City Hacker
Precise Monkey Studio
Illustration Workshop
i-Design
INTO THE BLUE (OCEAN) : MANAGEMENT OF CULTURE , CREATIVITY, DESIGN & INNOVATION (PART 2)
Madame Figaro
Stylist Class
all(zone)
Re-Inventing the Vernacular #2: domestic-meet-publicscape
Sansiri Design Solution Department (DSD)
Decoding the Customer’s DNA with Sansiri DSD
designLAB
WALKING TALKING
Nopawat Likitwong
Cinematic Sound Design