Creativities Unfold, Bangkok 2013
Meet the Unmet
From Hidden Needs
to Business Growth
1 August – 9 September 2013
*For the ticket holder who can not join the International Symposium on 7 – 8 Sep,
please read detail here.
In the fast–pacing, information-flowing and oh-so-many gadgets world of the 21st century, consumer needs are increasingly high and complex. High quality, distinctive products and services are no longer sufficient; consumers want something that better facilitates their daily life. A prime example is the declining demand for “dumb phone”, a mobile phone capable only of voice calling. Now, smart phones that serve as a portable computer, a personal assistant and even an e-purse are what modern consumers are looking for.
When adding value to products and services is not a one–size–fits–all solution, how do creative designers and entrepreneurs push themselves to be distinctive and able to respond to consumers’ complex needs at the same time?
Seeing new opportunities arisen within the ever–progressing creative business, TCDC will hold its annual gathering of ideas, Creativities Unfold, Bangkok 2013 or CU 2013, under the concept “Meet the Unmet: From Hidden Needs to Business Growth”.
We know that creativity incurs the lowest investment cost yet gives the highest return, but to make a real difference with creativity, we need to truly understand consumer problems and needs. And simply designing new products based on consumers’ responses is not good enough. An in–depth analysis into each layer of the varying needs in consumer daily life is essential to creating products and services that facilitate consumers in every context.
Join us in lectures and workshops given by Thai and international experts from diverse backgrounds. Come learn by listening and doing from the activities that TCDC curates with the aim to boost awareness of the importance of design that could be applied practically.
7 – 8 September 2013 – Scala Theater
Join experience and knowledge sharing sessions facilitated by designers and thinkers who can take varying ingredients to create products and services that can respond to humans’ increasingly complex needs.
7 September 2013 – Hide & Seek Creative Insight
Try putting yourself in consumers’ shoes. Listen and seek for hidden needs to achieve new creative views that are conducive to the designs that can improve quality of life in the community and national levels.
8 September 2013 – Lost & Found Creative Business
Discover design methodology from overlooked angles to achieve creative product and business design.
6 and 9 September 2013 – Auditorium, TCDC
As practice is a key to success, a workshop is a good opportunity to learn by experimenting from experienced facilitators, allowing participants to understand the steps and methodology of design, which could create new business and creative opportunities
Creative Space Workshop
1 – 31 August 2013 – Across Bangkok
Gain the new exclusive learning experience with Thailand’s 44 leading creative minds of every field who will welcome you to their homes, reveal their most successful creative strategies and share with you their own artistic inspirations.
Full line up
5 – 6 September 2013 – TCDC and Scala Theater
Participate in a face-to-face experience sharing and network building session with CU speakers, which is beneficial to the future of design, education and business and contributing to the growth of micro- and macro-economics.